Max has always had a keen interest in football, having been taken by his Dad to both Craven Cottage and Stamford Bridge as a boy. He also played a little himself before the tennis took over, as this rare old photograph proves.
In more recent times, though a fondness for Fulham remains, Chelsea is most definitely where Max’s heart lies when it comes to football. Having had a season ticket since the early nineties, he has seen the club turn from perennial underachievers into a serious force in the last 15 or so years.
Max was also formerly a significant shareholder in Seymour Pierce, an investment bank that specialises in football-related transactions. Through his involvement there, he went on to become a shareholder and “Senator” at Chelsea.
He is also a former shareholder in Reférences SA, a Swiss sports management company based in Lausanne and headed by Michel Zen-Ruffinen, the former General Secretary of FIFA.